Regional Sales Executive – Merchant Support

Closing Date: 26-05-2022

Closing Date: 26-05-2022

Reports To: Stockist Business Development Manager

Location: South East England

Hours of work: 8:30am – 5:00pm Monday to Friday

Main Purpose


To maximise the sales of the whole range of AG products and promote business development through effective customer service with Merchant customers and their landscape / contractor customers.



  1. Effectivley manage and develop sales through the stockists and merchants allocated within the territory;
  2. Promote sales by effective customer service and generally raise awareness of the Company and its products throughout the sales territory;
  3. Achieve budgets and targets in conjunction with the sales team;
  4. Promote, monitor and maintain excellent customer service by providing merchandising and sales development support;
  5. Give advice to stockists and merchants on product displays & positioning;
  6. Deal with the public customers within the retail sales area in a professional manner at all times.
  7. Ensure all customer requirements are followed up, maximising sales as far as possible while strictly adhering to despatch and administration procedures at all times;
  8. Maintain an up to date industrial and commercial knowledge of competitors, products and prices;
  9. Deal promptly and professionally with customer complaints;
  10. Ensure and maintain confidentiality of sales information;
  11. Work with the Stockist Business Development Manager to target non stocking customers (including NBG, IBC, H&B, CBA group members, independents and specialist merchants) to stock AG products.
  12. Develop Landscaper / customer targets with the merchant stockists.
  13. Co-operate with other members of staff and management in a pleasant and professional manner.
  14. Work in association with other team members in the area and GB Sales team to assist in generating and securing further sales where possible
  15. Carry out other duties as required by management and within skills capabilities.


The above list is not exhaustive but provides a broad range

of key duties and responsibilities of post.






Employee Specification: Regional Sales Executive – Merchant Support



e.g. Qualifications, experience, training

  • Good geographical knowledge of the territory
  • Previous experience of working in a busy sales/customer focused environment
  • Secondary education including GCSE’s at Grade C and above in English & Maths.


  • A level and/or higher education / degree qualification
  • Previous experience of MS Word and MS Excel
  • Previous knowledge and experience of Information Systems
  • Merchandising Experience


E.g. Communication skills, Negotiation skills, Influencing skills.

  • Excellent organisational and communication skills
  • Confident acumen


E.g., Attitude, Reliability, Co-operation

  • Friendly and Approachable
  • Positive attitude
  • Enthusiasm and a willingness to learn
  • Aptitude for sales
  • Reliable
  • Works well on own initiative and as part of a team


E.g. Flexibility in hours, Mobility, Time keeping

  • Can travel to and from work areas as and when required.
  • Holder of a clean, valid driving licence.
  • Good Time keeper.
  • Able to do occasional overnight stays, when visiting merchants located at a distance from persons home, or attending other business meetings.
  • Flexible approach to work overtime when required

Physical Attributes:

E.g. Appearance, Health.

  • Friendly and Approachable
  • Positive attitude
  • Enthusiasm and a willingness to learn
  • Aptitude for sales
  • Reliable
  • Works well on own initiative and as part of a team

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