Core Values

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Innovation is at the heart of what we do. We have been first to market with many innovative products throughout our history and will continue to be into the future. We should encourage new ideas and solutions from our people.

For AG, innovation means:

  • Having the courage to try.
  • Improving efficiency and eliminating waste.
  • Embracing change.
  • Being solution-oriented.

We are leading the way with innovative health and safety solutions within the industry and our commitment to continuous improvement is highlighted through our investment in pioneering solutions such as the Engage app as well as our new Vertica Machine Install Clamp – which led to AG being awarded Health and Safety Product of the Year 2020.


The health and safety of AG employees is a core value within the company, by constantly investing in innovative ways to improve practice such as introducing campaigns, developing training and technology AG strive to do the best for their employees.

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At AG, leading by example while treating others with respect is at the heart of what we do. We always conduct our business in an open and honest way, seeking to do what Is right.

For AG Integrity means:

  • Doing the right thing
  • Being trustworthy
  • Treating others with respect
  • Taking ownership for your actions
  • Being accountable for your actions
  • Being transparent
  • Being open and honest in our communication
  • Leading by example
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At AG we put our customers – and colleagues – at the heart of everything we do and are committed to exceeding their expectations.

We pride ourselves on offering optimum solutions and building strong relationships, along with providing a friendly, helpful and professional service.

For AG, customer care means:

  • Treating all customers honestly and with respect.
  • Genuinely listening to customer needs and always being friendly and helpful.
  • Understanding the impact of our decisions on our customers.


AG’s culture is built on providing solutions to customers, which add value and deliver paving and building materials that make construction better, faster and safer.

We have a dedicated Customer Care focus group involving key staff from all departments which focuses on continuously improving our level of service right across the AG customer experience.

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At AG we understand that being safe, healthy and happy, in and out of work, makes sense for both the company and our employees. AG are committed to creating a positive environment for employees to enable them to flourish and achieve their full potential through training and personal development, resulting in a more confident and established workforce

For AG, wellbeing means:

  • Creating a healthy, safe and sustainable environment for all.
  • Staff welfare.
  • Allowing our people to achieve their full potential.


AG have several employee benefits which have been introduced to improve employee’s health and wellbeing such as our cycle to work scheme, Activ8 wellbeing program, employees’ perks card and flexible working policy. We run health fayres, where local health professionals offer various health screening services such as cancer screening, smoking cessation support, skin scanning and reduced membership to gyms. We also provide regular health surveillance for all employees, facilitated by occupational health professionals to identify work related health problems allowing any corrective workplace adjustments to be made.

AG also have an Employee Assistance Programme facilitated by Inspire Workplaces NI, giving employees access to a free confidential counselling and support service. We recently introduced “Health Shield”, a health cash plan which reimburses employees for costs associated with everyday healthcare needs, ensuring they can focus on the importance of their wellbeing without financial worry.

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In line with our Corporate Social Responsibility Strategy AG defines sustainability as the intrinsic balance between the social, economic and environmental aspects of our business operations. We are committed to these principles of sustainable development and aim to infuse them in all areas of our business through a process of continuous improvement. AG share a strong commitment to the link between a sustainable environment and our local Community. We strive to meet our customer demands as well as exceeding their expectations.

We have a dedicated CSR team which aims reduce overall carbon emissions as well as develop low carbon products as part of our company strategy. AG use recycled and reclaimed materials in our products – promoted on packaging/social/website and brochures.  Packaging for palletised products are made from recycled materials and are also fully recyclable. AG has also switched to using BioLPG which provides a 300T CO2 saving.

As of August 1st 2021 AG switched to 100% Renewable electricity supply and plan to have a full electric Car/van fleet by 2025.



We believe that by working in partnership with our employees, local community, customers, contractors, suppliers, clients and all stakeholders we can have a positive impact on society and the environment which in turn will ensure that we thrive on our sustainable business journey.