Common questions about concrete versus clay bricks
A teardrop-perforated facing brick with a creased finish
A teardrop-perforated facing brick with a creased finish
A teardrop-perforated facing brick with a creased finish
Introducing Heathfield, AG’s new perforated concrete facing brick featuring a creased, clay like finish. The range is designed to deliver the timeless character of traditional brickwork, without the compromises that come with it.
Building on the success of the Woodward range and AG’s long-standing reputation for quality, consistency, and innovation, Heathfield combines traditional aesthetics with precision manufacturing to create an exceptional façade solution.

Heathfield Facing Brick has been developed to replicate the authentic character of traditional clay brickwork, while offering the consistency, performance, and reliability of a precision-manufactured concrete product. Its creased finish and subtly irregular surface texture recreate the look and feel of handmade bricks, producing a natural, characterful appearance that complements both new-build developments and established residential settings.
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To achieve this level of realism, Heathfield is moulded from impressions taken from nine different clay bricks across three embossing depths, creating 27 unique face variations. This ensures a genuinely varied, non-repetitive appearance across elevations, with no visible patterning and no need for brick sorting on site – saving time, labour, and cost while maintaining a high-quality, premium finish. Somewhat repetitive of the point made just before it, think we can go without this level of detail.
Speak to Our Technical Team today to find out more of Heathfield Masonry Facing Brick – click here.

The Heathfield range is through-body coloured, meaning the pigment runs right through the brick, not just on the surface, This gives a rich, deep and natural finish that retains its character over time, as any minor knocks or site marks are less noticeable than on surface-coloured products.
Limestone and carefully selected aggregates from AG’s own quarry are used in the mix to enhance vibrancy, improve durability, and ensure excellent consistency from batch to batch. This precisely controlled process provides predictable, reliable results across large elevations and multi-phase developments, avoiding the colour variation often associated with traditional clay bricks.
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Heathfield contains no soluble salts and meets the requirements of the soluble salts S test. In contrast, many clay bricks contain sodium, potassium, or magnesium salts that can migrate to the surface and cause efflorescence. In addition, Heathfield’s high density means there are fewer capillaries to draw water into the brick. Combined with its very low water absorption, this greatly reduces both initial and repeat efflorescence, helping buildings maintain their appearance for longer.
View the Colour Range here.

Thanks to its precision manufacturing, Heathfield offers accurate dimensions and a consistent finish, resulting in straighter walls, more uniform joints, and fewer on-site issues. This helps reduce snagging, rework, and installation time.
Heathfield features two teardrop-shaped perforations, which increase density and strength compared to traditional three-hole bricks, while also supporting more consistent manufacturing quality with less wastage.
With a typical water absorption of approximately 6%, significantly lower than the 15–20% often seen in clay bricks. Engineered for British and Irish climates, offering dependable frost resistance. Download the data sheet – click here.
Heathfield builds on AG’s long-standing expertise in concrete masonry and the proven success of the Woodward range – Ireland’s fastest-selling concrete brick. Developed by the same team, it brings decades of innovation, quality control, and manufacturing experience into a next-generation facing brick.
Trusted by leading housebuilders across Ireland and specified on major residential developments, AG supplies seven of the ten largest housebuilders, including Glenveagh, Braidwater, Lagan, Cairn, Antrim Construction, Lotus Homes, Allinghams, and Hagan Homes. This level of adoption demonstrates strong confidence in the product’s performance, consistency, and reliability.
Manufactured locally using materials from AG’s own quarry, Heathfield provides reliable availability, with stocked ranges typically delivered within 3–5 working days, reducing reliance on long and unpredictable clay brick supply chains and making it an ideal choice for programmes where certainty of supply is critical.
Carefully controlled batching of raw materials, pigments, and aggregates ensures consistent colour and appearance across the full production run, delivering predictable results on long elevations and multi-phase developments, without the variation often associated with kiln-fired clay bricks.
Heathfield is fully recyclable and supports circular economy principles, suitable for developments with sustainability requirements, including schools, social housing, and public sector buildings. Manufactured to exacting standards, Heathfield offers excellent dimensional accuracy and is backed by a 60-year guarantee, making it a dependable and efficient choice for modern build programmes.

Heathfield is designed for site efficiency and buildability. Unlike traditional clay bricks, it’s cured rather than kiln-fired, removing distortion risks and delivering consistent dimensional accuracy. The result is clean bedding joints, a sharper finish, and faster, more reliable installation. At 2.7kg per brick, it’s lighter than our own alternative formats, making handling easier and helping reduce fatigue on site.

Precision manufacturing ensures consistent sizing and predictable results, improving productivity while reducing snagging and rework. It can be laid using the same mortar strength as standard blockwork, simplifying mixes, logistics, and workmanship. Masonry facing bricks typically have 30–40% less carbon than clay bricks making them an attractive choice for projects looking to improve their sustainability credentials.

Manufactured locally using materials from our own quarry, Heathfield offers dependable supply with typical lead times of 3-5 working days for stocked ranges. Even specials can be available in as little as three weeks – a clear programme advantage over longer and less predictable clay brick supply chains. Request a sample today – click here.
Insights from Rodney Davidson, our Sales Director (Ireland).
Historically, masonry facing bricks were often limited to single colours and a smooth finish, particularly during the 1960s and 1970s. This is no longer the case. AG has significantly expanded its range, offering multiple distinct face finishes and a wide choice of colour options within each finish.
Available finishes include smooth, antique, and creased 😀, with over 30 colour blends, including many popular multi-blend options. Our proven production methods allow us to manufacture three-colour marble blends, helping establish AG as the largest manufacturer of facing bricks in Ireland, supplying major projects across the UK and Ireland.
Clients can explore the full range using the AG Product Visualiser, which clearly demonstrates how colour, mortar choice, joint finish, and bond pattern influence the final appearance. Mortar alone can account for up to 15% of a finished wall, making it a key design consideration.
In addition, AG offers a comprehensive range of brick specials, carefully matched to all colour blends for complete design consistency.
While cement does have a relatively high embodied carbon, it makes up only a small proportion of the overall product, meaning its impact on the total carbon footprint is limited. This is especially true when compared with the energy-intensive firing process required for clay bricks, which involves continuous kiln operation at temperatures exceeding 1,000°C.
On average, AG masonry facing bricks have 30–40% lower embodied carbon than a typical clay brick. In addition, AG bricks continue to absorb carbon dioxide from the atmosphere throughout their service life, further reducing their overall environmental impact – something clay bricks do not do.
Historically, AG masonry facing bricks were produced as solid units, without a frog or perforations. As a result, they could occasionally float on the mortar bed, which affected buildability.
Today, this is no longer the case. All AG masonry facing bricks are now manufactured with either a frog or dual perforations, significantly improving stability and ease of laying on fresh mortar. This design enhancement has transformed on-site buildability.
The lower water absorption of masonry brick – typically 6–8% is also a key advantage. One of the primary functions of facing bricks on the external skin of a building is weather protection, helping to prevent water ingress into the cavity. Lower absorption supports this performance.
By contrast, highly absorbent clay bricks, some exceeding 20% water absorption, may initially feel easier to lay as they rapidly draw moisture from the mortar. However, this can compromise the curing process, as cement-based mortars require sufficient moisture to achieve their designed strength. In many cases, the long-term durability of mortar joints is adversely affected by overly absorbent clay bricks.
AG supplies millions of facing bricks each year, and feedback from bricklayers consistently shows that 18–21 courses per day can be achieved under normal site conditions, demonstrating that AG masonry facing bricks are easy and efficient to build with.
In the past, some concrete and masonry bricks were manufactured using low-quality pigments, which could weather poorly over time. This is no longer the case.
Over the last 30 years, AG has made significant advances in its facing brick production technology. Today, only high-quality iron oxide pigments are used, which become an integral part of the brick’s matrix rather than a surface coating. As a result, AG has case studies dating back 20–30 years that clearly demonstrate the long-term colour fastness of its masonry facing bricks.
It is important to note that all building materials weather over time, both clay and masonry bricks will naturally change in appearance due to prolonged exposure to UV light and the environment.
For complete peace of mind, AG supports its products with a 60-year guarantee.
There is no compromise in performance. In fact, performance is often superior to that of clay brick alternatives. AG masonry bricks benefit from a less energy-intensive production and curing process, with no kiln firing at temperatures exceeding 1,000°C around the clock. This significantly reduces production energy while maintaining excellent performance characteristics.
All AG masonry bricks are F2 rated for severe weather exposure, with low water absorption of 6–8%, significantly reducing the risk of freeze–thaw damage, spalling, and efflorescence. Their negligible soluble salt content helps maintain a clean appearance with minimal long-term maintenance.
Produced using computerised, laboratory-controlled mix designs, AG bricks offer consistent, repeatable colours and excellent dimensional accuracy, making them ideal for precise brickwork such as stack bond. They achieve tighter tolerances under BS EN 771-3 (D2) than clay bricks.
Manufactured to an optimal strength for their application, AG bricks exceed 22 N/mm², delivering durability without the brittleness and wastage often associated with fired clay bricks.
If you would like to learn more or get a quote, just click the button below to make an enquiry. Alternatively, call our Head Office on T 028 8952 1275.